SAM RANSBOTHAM is an associate professor in theinformation systems department at the CarrollSchool of Business at Boston College, as well as guesteditor for MIT Sloan Management Review’s ArtificialIntelligence Big Ideas Initiative. He can be reachedon Twitter @ransbotham.    DAVID KIRON is the executive editor of MIT SloanManagement Review, which brings ideas from theworld of thinkers to the executives and managerswho use them.    PHILIPP GERBERT is a senior partner and managingdirector at The Boston Consulting Group’s Munich,Germany, office. He is BCG’s global topic leader fordigital strategy and a BCG Henderson Institute Fellowfor the Impact of Artificial Intelligence on Business.    He can be reached at gerbert.philipp@bcg.com.    MARTIN REEVES is a senior partner and managingdirector at The Boston Consulting Group and the directorof the BCG Henderson Institute, which bringsideas and inspiration to forward-looking leaders.

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